Southwala Shorts
- The Board of Control for Cricket in India (BCCI) is seeking fresh sponsorship worth ₹452 crore for the front-of-jersey rights of the Indian cricket team...
- This comes after fantasy sports platform Dream11 ended its sponsorship agreement, citing the Indian government’s recent restrictions on real-money gaming.
- Dream11 had been a leading sponsor of the Indian team, securing prominent placement of its logo on team jerseys.
- However, the government’s crackdown on online gaming companies involved in real-money formats has forced the platform to withdraw from its cricket sponsorship commitments.
The Board of Control for Cricket in India (BCCI) is seeking fresh sponsorship worth ₹452 crore for the front-of-jersey rights of the Indian cricket team from 2025 to 2028. This comes after fantasy sports platform Dream11 ended its sponsorship agreement, citing the Indian government’s recent restrictions on real-money gaming.
Impact of the Gaming Ban
Dream11 had been a leading sponsor of the Indian team, securing prominent placement of its logo on team jerseys. However, the government’s crackdown on online gaming companies involved in real-money formats has forced the platform to withdraw from its cricket sponsorship commitments.
The move has left the BCCI with a major commercial gap, as front-of-jersey sponsorship is one of the most valuable revenue streams in Indian cricket.
BCCI’s Target for New Sponsor
According to details released, the BCCI is now aiming to secure a replacement sponsor that can provide ₹452 crore over the three-year cycle. The sponsorship will cover international matches played by the Indian men’s, women’s, and junior teams across all formats during this period.
The board has invited expressions of interest from potential corporate partners across industries, with the expectation that a new deal will be finalized before the start of the 2025 cricket season.
Previous Sponsorship Landscape
In recent years, front-of-jersey rights have attracted significant interest from global and domestic brands, given the visibility of Indian cricket. Companies such as Oppo, Byju’s, and Dream11 have previously held the high-value sponsorship slot.
Industry experts note that despite regulatory changes affecting the gaming sector, the Indian cricket brand remains one of the most attractive properties for advertisers, ensuring strong competition among bidders.
The BCCI’s sponsorship hunt comes at a time when cricket continues to expand commercially, with rising broadcast revenues and strong fan engagement. The outcome of this search will shape the financial landscape for Indian cricket in the next three years, particularly as the sport prepares for major international tournaments.
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